Claravine
Marketing data standards platform
About
Founded in 2012 (as Tracking First) and rebranded under current leadership in 2018, Claravine is The Data Standards Company. Its Data Standards Cloud lets brands and agencies define, apply, and enforce naming conventions, taxonomies, and metadata at the point of content creation rather than cleaning data after the fact. A quarter of the Fortune 100 use the platform to standardize campaign metadata across paid media, web, and martech ecosystems, enabling faster reporting and more accurate attribution. Claravine has raised $27M from Silverton Partners and Five Elms Capital.
Products
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Claravine Platform
— Unifies marketing data, processes, and teams through centralized metadata and taxonomy management.
Customer sectors: marketing leaders, agencies, enterprise enterprises
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Orchestration and Activation
— Automates campaign compliance and ensures data consistency across marketing workflows.
Customer sectors: marketers, agencies, enterprise
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Tracking and Measurement
— Provides accurate campaign tracking to deliver trusted marketing insights.
Customer sectors: marketing analysts, advertisers, brands
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Asset and Creative Management
— Standardizes asset tracking from creative development through performance measurement.
Customer sectors: creative teams, digital asset managers, marketers
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Claravine AI
— Automates data standardization and metadata governance at scale for AI readiness.
Customer sectors: data teams, marketing operations, enterprise
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Claravine — available to members.
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