Hightouch
AI-powered marketing data platform
About
Founded by a former engineering manager at Segment, Hightouch provides a platform that enables sales, marketing, and customer service teams to synchronize data warehouses with business tools. The product leverages AI to enhance marketing tools, allowing enterprises to operationalize customer data for personalized and efficient marketing campaigns. Hightouch operates on a SaaS business model targeting growth-stage companies focused on data-driven marketing and sales operations. Its platform supports data pipeline synchronization and AI-driven decisioning to help users activate customer data across various marketing channels.
Products
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Composable Customer Data Platform
— Access real-time customer data and insights with a flexible, secure, and quick-to-deploy platform for audience building and campaign activation.
Customer sectors: marketing teams, advertising teams, data operations
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Agentic Marketing Platform
— Launch insight-backed ad and email campaigns quickly using AI agents to plan, create, and execute across marketing channels.
Customer sectors: performance marketers, lifecycle marketers, marketing teams
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Ad Studio
— Build, edit, and launch on-brand ads at scale informed by customer data and approved assets for performance marketing.
Customer sectors: advertising teams, performance marketers, marketing teams
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Content Assembly
— Generate infinite content automatically using existing brand assets and guidelines to fuel marketing campaigns.
Customer sectors: marketing teams, content creators, advertising teams
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AI Decisioning
— Deliver personalized 1:1 experiences at scale powered by reinforcement learning.
Customer sectors: marketing teams, advertising teams, customer experience
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Hightouch — available to members.
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