LiveRamp
Data collaboration and identity resolution
About
Originally founded in 2011 as a spinout of RapLeaf, LiveRamp was acquired by Acxiom in 2014 and spun out as an independent public company (NYSE: RAMP) in 2018 when Acxiom sold its marketing solutions business to IPG. LiveRamp operates a neutral data collaboration network whose core asset is RampID, a privacy-preserving pseudonymous identifier that connects brands' first-party data to publisher audiences, clean room environments, and measurement partners without exposing raw PII. The platform underpins addressable advertising, audience activation, and data monetization for hundreds of brands, agencies, retailers, and media companies globally.
Products
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LiveRamp Platform
— A data collaboration platform connecting and activating customer data across identifiers, platforms, and clouds to drive marketing impact.
Customer sectors: brands, media companies, tech platforms
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Agentic AI
— AI-powered orchestration that enhances growth, planning, and measurement through smarter data-driven marketing decisions.
Customer sectors: marketing teams, data analysts, media planners
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RampID
— Enterprise identity solution that resolves and unifies fragmented customer data for consistent identity management.
Customer sectors: enterprises, data governance, identity teams
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Clean Room Technology
— Secure collaboration environment enabling responsible data sharing and joint insights without compromising privacy.
Customer sectors: data science teams, analytics professionals, privacy officers
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Live/Access Data Marketplace
— Marketplace for connecting to trusted third-party data to expand reach and improve targeting.
Customer sectors: marketers, advertisers, data buyers
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for LiveRamp — available to members.
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