Lucra Sports
Social-first sports gaming platform
About
Founded in 2019, Lucra Sports is a social-first sports gaming platform that merges sports gaming with fantasy sports through proprietary gamification technology. The platform integrates into partner mobile apps at entertainment venues and sports brands, allowing users to compete in real-time contests for cash, credits, and coupons. Lucra monetizes primarily by taking a percentage fee from contest stakes and offering premium features, driving customer engagement and brand loyalty through social competition.
Products
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Competitive Loyalty Platform
— Platform enabling brands to run live social competitions inside their existing apps or websites to drive engagement and loyalty.
Customer sectors: brands, loyalty managers, product teams
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Tournaments
— Branded competitive events managed by your team, supporting free-to-play, real money, or rewards, for single nights or full seasons.
Customer sectors: brands, sports leagues, gaming platforms
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Peer-vs-Peer Competitions
— Enables users to compete directly against each other in real-time contests integrated within your app or site.
Customer sectors: gaming platforms, social apps, retail brands
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Mini Games
— Small-scale competitive games integrated into your platform to increase user engagement and session duration.
Customer sectors: brands, gaming apps, entertainment platforms
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Compliance in a Box
— Handles licensing, KYC, AML, fraud monitoring, and dispute resolution for seamless real-money competition support.
Customer sectors: gaming platforms, regulated brands, app developers
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Lucra Sports — available to members.
