Noom
Psychology-based digital weight loss app
About
Noom is a digital health company offering psychology-based weight management and wellness programs delivered via mobile app. Its platform combines personalized meal tracking, behavioral coaching, and health education to help users build lasting lifestyle habits. Noom has expanded its offerings to complement GLP-1 medications, providing integrated support for users on pharmacological weight-loss treatments.
Products
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Noom Med
— Weight-loss medication combined with coaching to help you lose weight and keep it off, available fully online with shipped prescriptions.
Customer sectors: individual consumers, healthcare patients
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Noom GLP-1 Rx Program
— Provides access to GLP-1 medications plus coaching and personalized plans for sustainable weight loss and health improvement.
Customer sectors: individual consumers, healthcare patients
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Noom GLP-1 Companion with Muscle Defense™
— Supports muscle retention during weight loss with protein tracking, recipes, and workouts alongside GLP-1 medication coaching.
Customer sectors: individual consumers, healthcare patients
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Noom Weight
— Psychology-based program delivering daily lessons and coaching to promote lasting, personalized weight loss without medication.
Customer sectors: individual consumers, healthcare patients
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Enterprise Solutions
— Scalable behavior change programs tailored for employers, health plans, and partners to improve organizational health outcomes.
Customer sectors: employers, health plans, health systems
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Noom — available to members.
