Palmonas
Demi-fine jewellery D2C brand
About
Founded in 2020 and headquartered in Pune, India, Palmonas is a direct-to-consumer demi-fine jewellery startup that leverages an online platform to deliver accessible, trendy jewellery to young customers. The brand gained additional recognition when Bollywood actress Shraddha Kapoor joined as a co-founder in 2024, boosting its credibility and appeal. Palmonas primarily operates a D2C e-commerce model selling affordable, stylish jewellery with a focus on semi-precious items. It has rapidly scaled via multiple funding rounds, including a Series A and a $40M Series B in early 2026, fueling growth and product expansion.
Products
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Demifine Jewellery
— 18k thick gold plated premium jewellery combining trendy style with lasting quality for everyday wear.
Customer sectors: fashion-conscious women, gift buyers, young professionals
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9KT Fine Gold
— Daily-wear 9KT gold jewellery offering durable, stylish pieces without the high cost of pure gold.
Customer sectors: gen-z buyers, young adults, budget-conscious shoppers
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Lab-Grown Diamond Jewellery
— Sustainable, real lab-grown diamond jewellery delivering quality sparkle with environmental care.
Customer sectors: eco-conscious consumers, modern women, ethical jewellery buyers
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925 Sterling Silver Mangalsutras
— Classic and modern mangalsutras crafted in 925 sterling silver for traditional and contemporary wear.
Customer sectors: wedding shoppers, traditional jewellery buyers, young brides
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Men's Jewellery
— Stylish men’s bracelets, chains, rings, and earrings designed for everyday and special occasions.
Customer sectors: men, gifting buyers, fashion-forward males
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Palmonas — available to members.
