Placer.ai
Location analytics and foot traffic data
About
Placer.ai provides a location intelligence platform that uses a panel of tens of millions of mobile devices and machine learning to estimate foot traffic, trade area dynamics, and consumer behavior patterns for physical locations across the US. Retailers use the platform for site selection, competitive benchmarking, and campaign attribution; commercial real estate firms use it for tenant selection and portfolio analysis; CPG companies and financial analysts use it for consumer trend intelligence and investment decisions. Over 4,000 customers rely on Placer.ai's data, which covers retail, office, restaurant, healthcare, and municipal venues. The platform delivers near-real-time visit counts, dwell time, cross-shopping behavior, and demographic profiles derived from anonymized and aggregated mobility data.
Products
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Analytics Platform
— Location intelligence for strategic decisions.
Customer sectors: retail, commercial real estate, marketing
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ENRICHMENT API
— Pair Placer’s data to enrich applications and custom reports.
Customer sectors: developers, data scientists, business analysts
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Data Marketplace
— Access advanced in-house and partner location datasets for enhanced insights.
Customer sectors: data teams, market research, analytics professionals
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Retail Solutions
— Optimize store performance with consumer behavior insights.
Customer sectors: retailers, store managers, merchandising
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CRE Solutions
— Maximize revenue for retail, office, industrial, and multifamily properties.
Customer sectors: commercial real estate, property managers, investors
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Placer.ai — available to members.
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