SimpliFed

Simplify infant nutrition management

Series A
Founded 2020

About

SimpliFed was founded to streamline and personalize infant feeding through advanced data-driven solutions. Their core product offers parents and healthcare providers tools to optimize feeding schedules, track nutrition, and ensure infant health outcomes using an intelligent platform. The business model revolves around subscription services for consumers and partnerships with healthcare organizations to improve nutritional guidance efficiency and adherence. SimpliFed's technology leverages insights from infant growth data to help tailor feeding methods and schedules, reducing feeding-related uncertainties.

Products

  • SimpliFed Platform — A platform supporting families through pregnancy, postpartum, and baby feeding with virtual lactation care.
    Customer sectors: health systems, health plans, providers
  • SimpliFed Lactation Patient Journey — Coordinates patient care from prenatal planning through postpartum feeding and transitions like weaning.
    Customer sectors: providers, health systems, families
  • SimpliFed Ally — Care coordinator that contacts patients within 24 hours to schedule lactation appointments and align care.
    Customer sectors: providers, health systems
  • Step-By-Step Referral System — Simplifies referrals with clear instructions and automation to connect patients to lactation care.
    Customer sectors: providers, health systems
  • Customizable Clinic Workflows — Integrates customizable workflows into clinic order sets to streamline maternal care processes.
    Customer sectors: health systems, providers

Market research & competitive positioning

Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for SimpliFed — available to members.

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