Switchboard-software
Real‑time data integration and analytics
About
Founded in 2013 in San Francisco by Ju-kay Kwek and Michael Manoochehri, both former Google BigQuery engineers, Switchboard provides a real-time data integration and analytics platform that connects cloud-based data sources for automated reporting. The platform enables marketing, finance, and operations teams to aggregate data from hundreds of SaaS tools, databases, and APIs into centralized dashboards without engineering support. Switchboard specializes in connecting advertising platforms, CRM systems, and analytics tools, automating data pipelines that would otherwise require custom ETL development.
Products
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Switchboard platform
— Enterprise-grade data integration platform unifying fragmented data into a trusted, actionable single source of truth.
Customer sectors: enterprise data teams, marketing operations, engineering teams
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Revenue Operations Revenue Intelligence & Optimization
— Unite marketing and sales data for real-time revenue insights and growth forecasting in one platform.
Customer sectors: revenue operations, sales teams, marketing operations
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Marketing
— Optimize ad spend and measure ROI with consolidated cross-channel dashboards showing marketing's impact on revenue.
Customer sectors: marketing teams, martech operations, advertising agencies
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Engineering Integration & Automation
— Deploy production-ready data pipelines quickly without engineering overhead using pre-built pipelines and automated schema handling.
Customer sectors: engineering teams, data engineers, IT operations
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Enterprise Data Intelligence
— Turn fragmented data sources into actionable insights with automated analytics, predictive modeling, and real-time dashboards.
Customer sectors: business intelligence, data analysts, enterprise data teams
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Switchboard-software — available to members.
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