Clay
GTM dev platform turning ideas into reality
About
Clay is a go-to-market (GTM) development platform founded around 2020 that enables companies to rapidly execute growth ideas through a no-code/low-code environment. The platform empowers GTM teams to build and automate workflows without heavy engineering resources, supporting customer acquisition and scaling. Clay’s business model is SaaS-based, serving thousands of customers including notable firms like OpenAI and Canva. It has achieved rapid growth, raising significant funding rounds to expand its product and market reach, positioning itself as a key player for teams aiming to accelerate revenue growth via developer-friendly GTM workflows.
Products
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Claygents
— Research target companies and people using AI to gather detailed insights.
Customer sectors: sales teams, marketing teams, revenue ops
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Waterfall
— Combine multiple data providers to ensure comprehensive and accurate coverage.
Customer sectors: GTM ops, data teams, revenue teams
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Signals and Intent
— Track job changes, promotions, and buyer intent signals to identify key opportunities.
Customer sectors: sales teams, account executives, marketing teams
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Data Marketplace
— Buy data from 150+ providers in one place to enrich and enhance your business data.
Customer sectors: data teams, GTM ops, growth teams
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Clay Sequencer
— Automate messaging and workflows using a native sequencing tool to boost outreach.
Customer sectors: sales teams, marketing teams, GTM ops
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Clay — available to members.
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