Lace
AI-powered revenue intelligence platform
About
Founded in early 2022 by ex-Meta engineer Boris Valkov and Stan Stoyanov, Lace AI is a Bulgarian revenue intelligence SaaS startup focused on eliminating $650B revenue leaks in the home services sector. Its AI-first platform provides actionable insights to drive revenue growth by helping companies optimize sales and operational workflows. Lace AI's business model centers on SaaS subscriptions sold to mid-market and enterprise customers in home services, leveraging advanced AI to augment user-driven revenue generation strategies.
Products
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AI CSR
— AI CSR provides 24/7 call coverage to capture every lead, book appointments, and follow up on missed opportunities with outbound and SMS.
Customer sectors: call centers, home services, field service companies
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Revenue Engine
— Revenue Engine delivers instant opportunity detection, targeted coaching, and actionable insights to turn more calls into booked jobs.
Customer sectors: call centers, home services, sales managers
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Lace — available to members.
