Slatewell
Estate planning and will software
About
Founded in 2021 in Brooklyn, New York, Slatewell is a digital estate planning platform that makes wills, trusts, and end-of-life planning accessible and affordable through a guided online experience. The platform allows users to create legally valid wills, designate beneficiaries, assign guardians, and organize critical documents without hiring an attorney. Slatewell targets younger and underserved demographics, emphasizing cultural sensitivity and simplicity. The company partners with financial wellness organizations and employers offering the service as a workplace benefit.
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Slatewell — available to members.
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