Sona
AI-powered frontline workforce management
About
Founded in 2020 in London, Sona provides an AI-driven SaaS platform to optimize scheduling, communication, and operational workflows for frontline employees in retail, hospitality, and healthcare. It automates complex workforce processes to enhance engagement and efficiency across large enterprise frontline teams. Its scalable SaaS model supports rapid international growth, focusing on advanced AI capabilities and global expansion, including the US market.
Products
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Forecasting
— AI-powered labour demand forecasting that helps optimise labour productivity with real-time operational data.
Customer sectors: logistics, hospitality, retail
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Scheduling
— Autonomous scheduling that balances cost control, coverage, compliance, and tracks time and attendance.
Customer sectors: hospitality, hotels, retail
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HR
— Core HR system managing onboarding, engagement, training, and absence for frontline teams in one connected platform.
Customer sectors: care, hospitality, retail
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Payroll
— Accurate, compliant payroll with automatic calculations and fewer manual checks, ready for audit.
Customer sectors: retail, care, logistics
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Raffy AI Assistant
— AI assistant that guides managers by explaining workforce data, reducing admin, and improving decisions.
Customer sectors: managers, operations, hr
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Sona — available to members.
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