Sona
AI-driven frontline workforce management
About
Founded in 2020, Sona is a London-based startup providing a frontline workforce management SaaS platform designed to optimize scheduling, communications, and operations for frontline employees. Leveraging advanced AI capabilities, Sona helps businesses in retail and other sectors automate workforce workflows and improve employee engagement. Its business model is SaaS with a focus on enterprises requiring intelligent tools to coordinate and empower large frontline workforces. Sona completed a $27.5M Series A in May 2024 and recently raised $45M in Series B, totaling over $100M in funding to date, targeting US expansion and further AI product development.
Products
-
Sona Revenue Growth Platform
— Unify data sources and AI workflows to identify, score, and engage high-value accounts, attributing revenue and maximizing marketing ROI.
Customer sectors: marketing leaders, sales leaders, rev ops leaders
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Sona — available to members.
