Traceable AI
API security and threat detection platform
About
Founded in 2018 by serial entrepreneur Jyoti Bansal and Sanjay Nagaraj in San Francisco, spun out of BIG Labs, the startup studio Bansal created after selling AppDynamics to Cisco for $3.7B. Traceable provides an API security platform that discovers, tests, and protects APIs using AI-driven threat detection and behavioral analysis across the full application lifecycle. In February 2025, Traceable merged with Harness (also co-founded by Bansal) to create an AI-native DevSecOps platform with 1,100 employees and $250M in expected 2025 annualized revenue.
Products
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Traceable AI API Security Platform
— Comprehensive API discovery, threat detection, and protection at enterprise scale for application and API security.
Customer sectors: enterprise security teams, devops engineers, application security
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Application & API Posture Management
— Continuously discover APIs and manage security risks across modern AI applications with posture insights.
Customer sectors: security operations, devops engineers, AI application teams
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Application & API Security Testing
— Identify and remediate vulnerabilities in APIs and AI apps from code to runtime by integrating security testing into the SDLC.
Customer sectors: development teams, security engineers, devops engineers
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Application & API Protection
— Protect applications and APIs in real time against data leaks, fraud, bots, DDoS, and OWASP Top 10 vulnerabilities.
Customer sectors: enterprise security teams, application security, risk management
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Traceable AI — available to members.
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