Zar

Dollar-backed stablecoins for emerging markets

Series A
Pakistan
Founded 2024

About

Zar is a fintech startup focused on making dollar-backed stablecoins accessible to everyday consumers in Pakistan and emerging markets. Founded by the former CEO of SadaPay, Zar aims to launch a stablecoin platform that facilitates digital dollar transactions to help the unbanked population gain financial access. The company has raised $7 million in initial funding from top-tier investors including Andreessen Horowitz, Dragonfly Capital, and Coinbase Ventures. Zar's core business model revolves around building and expanding blockchain-based digital payments solutions tailored for underserved markets.

Products

  • Zar Stablecoin Platform — A blockchain-based platform enabling dollar-backed stablecoin transactions for everyday consumers.
    Customer sectors: fintech, emerging market consumers

Market research & competitive positioning

Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Zar — available to members.