Dynamic Yield
Personalization and experimentation platform
About
Founded in 2012 in Tel Aviv, Dynamic Yield provides AI-powered personalization and experience optimization technology that helps brands deliver individualized content, product recommendations, and offers across web, mobile apps, email, and advertising. The platform combines audience segmentation, A/B testing, and machine learning-driven personalization in a single system used by over 400 global brands including IKEA, Sephora, and Marks & Spencer. McDonald's acquired Dynamic Yield in 2019 to power restaurant digital personalization before selling the company to Mastercard in 2022. Under Mastercard, Dynamic Yield is positioned as a core capability within Mastercard's merchant services portfolio, giving enterprise retailers and financial services firms access to personalization infrastructure backed by Mastercard's global data network.
Products
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Experience OS
— Platform to personalize, optimize, and synchronize customer experiences across digital channels using AI and experimentation.
Customer sectors: ecommerce, retail, digital marketing
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Element
— AI-driven personalization system that increases automation and revenue while lowering operational costs.
Customer sectors: ecommerce, marketing teams, digital platforms
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Shopping Muse
— Conversational commerce tool that combines chat with advanced personalization to enhance shopping experiences.
Customer sectors: ecommerce, retail, customer support
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Experience APIs
— Developer tools to build and customize customer experiences with flexible APIs supporting personalization and optimization.
Customer sectors: developers, software engineers, digital agencies
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Enterprise solutions
— Scalable, secure personalization and optimization solutions designed for enterprise-level privacy and compliance.
Customer sectors: enterprise ecommerce, financial services, large retailers
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Dynamic Yield — available to members.
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