Purplle
India's beauty & cosmetics marketplace
About
Purplle is an Indian online beauty and personal care marketplace offering a wide range of cosmetics, skincare, haircare, and wellness products. The platform serves both established brands and its own private-label lines, leveraging AI-driven personalization to match consumers with products suited to their preferences across India.
Products
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Good Vibes Cica Sunscreen
— Protects skin from harmful UV rays while soothing with centella asiatica extract.
Customer sectors: everyday consumers, skincare enthusiasts
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Mcaffeine Perfume Body Lotion
— Moisturizes skin deeply while providing a refreshing fragrance.
Customer sectors: everyday consumers, fragrance lovers
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Alps Goodness Rosemary Water
— Refreshes and tones skin with natural rosemary extract.
Customer sectors: skincare enthusiasts, natural product users
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Lakme Eyeconic
— Enhances eyes with smooth application of kajal for defined, smudge-proof looks.
Customer sectors: makeup users, beauty professionals
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Purplle — available to members.
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