Flora Fertility

Customer-owned reproductive insurance

Calgary, Canada
Founded 2020
Website

About

Flora Fertility is a Canadian insurtech startup founded around 2020, focused on revolutionizing access to reproductive care via customer-owned fertility insurance. The company offers an individually-owned reproductive insurance platform designed to expand coverage for fertility treatments, enabling customers to hold their own insurance policies rather than relying on employer or government plans. Its business model involves raising capital and building fertility insurance categories to support adoption across North America, recently completing a $5 million seed round led by ManchesterStory and raising a total of about $9 million. Flora aims to expand from successful U.S. trials to Canadian markets as well.

Products

  • Reproductive Insurance Platform

Company Details

Sector Fintech Infrastructure
Category Insurtech
Total Funding $9.0M
Employees 51-200
Last Funded April 8, 2026
Last Round $5.0M

Market research & competitive positioning

Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Flora Fertility — available to members.

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