Segura
Broker-centric insurance platform via WhatsApp
About
Founded in 2024 by Luis Alberto “Bebeto” Nogueira, Lucca Buffara, and Pedro Nobrega, Segura provides an operating layer that connects insurers and brokers across Latin America using WhatsApp as the distribution channel. The platform emphasizes compliance with SUSEP regulations, enabling insurance carriers and brokers to collaborate efficiently in a broker-centric model. Supported by $8 million seed funding co-led by Andreessen Horowitz and Kaszek, Segura focuses on expanding engineering, carrier integrations, and market growth primarily in Brazil and broader Latin America.
Products
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Helena AI
— AI infrastructure that simplifies routine tasks, answers questions instantly, and organizes insurance policies with more agility.
Customer sectors: insurance brokers, insurance agents
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Segura platform
— Unified platform providing access to multiple insurers and personalized support to optimize daily insurance sales and management.
Customer sectors: insurance brokers, mid-market insurance firms
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Gestão de carteira
— Tool to manage insurance portfolios ensuring no deadlines or sales opportunities are missed.
Customer sectors: insurance brokers, insurance agents
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Comparador de cotações
— Quotation comparison tool that increases sales efficiency and speeds up insurance quote analysis.
Customer sectors: insurance brokers, sales agents
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Suporte humano
— Dedicated human support service prioritizing customer needs and providing personalized assistance.
Customer sectors: insurance brokers, insurance agents
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Segura — available to members.
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