Jesse & Ben’s
Seed-oil-free frozen French fries
About
Founded in 2020, Jesse & Ben’s is a Washington, DC-based startup offering a seed-oil-free frozen French fry brand. The company redefines the frozen potato category by focusing on healthier, cleaner ingredients and unique fry varieties such as sweet potato and crinkle-cut. Their business model centers on direct sales and retail distribution to national grocery chains. Following rapid retail growth, Jesse & Ben’s raised $10 million in an oversubscribed Series A round led by Greycroft in 2026 to fuel expansion of retail distribution, supply chain capabilities, and team growth while launching new product lines.
Products
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Classic Sea Salt Fries
— House-cut fries made with potatoes, avocado oil, and sea salt for a simple, restaurant-quality snack without seed oils.
Customer sectors: home cooks, health-conscious consumers, snack lovers
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Rosemary & Garlic Fries
— Potato fries seasoned with rosemary and garlic, cooked in avocado oil for a flavorful, healthier fry option.
Customer sectors: home cooks, food enthusiasts, health-conscious consumers
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Tallow & Sea Salt Fries
— Fries cooked in grass-fed beef tallow and sea salt, delivering a crispy, savory alternative without seed oils.
Customer sectors: home cooks, paleo diet followers, health-conscious consumers
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Jesse & Ben’s — available to members.
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