Mars Men

Science-backed natural men’s wellness

Series A
Austin, United States
Founded 2024
Website

About

Founded in 2024 and based in Austin, Texas, Mars Men is a men’s wellness startup focused on delivering natural, drug-free supplements combining ancient herbs and modern science to enhance male vitality and well-being. Operating as an online retailer, Mars Men provides science-backed natural products aimed at helping men feel like themselves again by supporting the body's natural functions. The company has rapidly grown amid a booming men’s wellness market and raised $27.5 million in a Series A funding round led by L Catterton to accelerate growth and scale operations.

Products

  • Mars Men Testosterone Supplement — Natural supplement that supports and optimizes testosterone production to boost energy, focus, strength, and male vitality.
    Customer sectors: men's health, fitness enthusiasts, middle-aged men

Company Details

Sector Retail, Commerce & CPG
Category Consumer Brands & Goods
Stage Series A
Total Funding $27.5M
Employees 51-200
Last Funded March 30, 2026
Last Round $27.5M

Market research & competitive positioning

Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Mars Men — available to members.

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