Slate Auto
Affordable customizable electric pickup trucks
About
Slate Auto was founded to create affordable, customizable electric pickup trucks, operating initially in secret for three years in Troy, Michigan. Backed by investors like Jeff Bezos and Mark Walter, the company focuses on producing ultra-cheap electric pickups for mass-market adoption. The business model combines innovation in EV manufacturing with a focus on accessible pricing, leveraging significant capital to scale production and establish a manufacturing facility in Indiana. Slate aims to disrupt the EV truck segment by targeting the price-sensitive market while creating thousands of jobs and contributing billions to the local economy.
Products
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Slate pickup truck
— A versatile electric pickup truck that can transform into various styles, including an SUV, tailored to your needs.
Customer sectors: individual consumers, outdoor enthusiasts, small business owners
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Slate SUV Kit
— An add-on kit that transforms the Slate pickup truck into a functional SUV for added versatility.
Customer sectors: individual consumers, families, outdoor enthusiasts
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Slate Maker personalization platform
— A platform to customize and swap accessories for your Slate vehicle anytime, personalizing your ride.
Customer sectors: individual consumers, vehicle customizers, automotive enthusiasts
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Home charger
— A convenient home EV charger designed for easy and affordable electric vehicle charging at home.
Customer sectors: Slate owners, homeowners, EV new adopters
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Pre-installed accessories
— Factory-installed accessories including wraps and kits to personalize and enhance your Slate vehicle.
Customer sectors: Slate owners, vehicle customizers, small business owners
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Slate Auto — available to members.
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