Novio
Consumer credit card app in India
About
Novio is a consumer credit card app operated by Credilio Financial Technologies, founded to expand credit access in India. The platform partners with SBM Bank and DCB Bank to issue credit cards, leveraging fintech infrastructure to provide embedded lending solutions. Novio's business model focuses on offering personalized credit products to underserved consumers, helping them build credit history through transparent and accessible credit cards. The Series A funding led by Cornerstone Ventures enables Novio to scale operations and broaden credit inclusion in the Indian market.
Products
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SBM novio Credit Card
— Fixed Deposit-backed RuPay credit card offering instant virtual credit and rewards without credit score or income proof.
Customer sectors: first-time credit users, students, young professionals
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DCB novio Credit Card
— Secure credit card with fixed deposit backing providing instant virtual credit and rewards on everyday spends.
Customer sectors: first-time credit users, small business owners, young professionals
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YES BANK ACE RuPay Credit Card
— FD-backed RuPay credit card offering instant credit, rewards on UPI and retail spends, with no credit score needed.
Customer sectors: first-time credit users, students, mid-market ecommerce
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Credilio Pro App
— Mobile app providing expert guidance to improve credit scores and qualify for bigger loans at lower EMIs.
Customer sectors: credit builders, personal finance users, young professionals
Market research & competitive positioning
Source-backed TAM / SAM / SOM sizing, displacement analysis, and an interactive peer positioning map for Novio — available to members.
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